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    SAP CRM
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The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP SE that targets business software requirements of midsize and large organizations in all industries and sectors.


Basics of SAP & CRM (Week 1 )

  • Basic SAP GUI Navigation
  • Introduction to Customer Relationship Management
  • Introduction to the SAP CRM Modules
    • Sales
    • Service
    • e-Commerce
    • Interaction Center
    • Marketing
    • Analytics
  • Introduction to Organization Structure
  • Introduction to Master Data
  • Introduction to Transactional Data

Fundamentals of CRM Customizing (Week 2)

  • Basic Master Data & Organizational Model
    • Account Management
    • Organizational Structure
    • Product Master
    • Customizing
  • CRM Transactional Data
    • Generic Business Transactions in CRM
    • Activity Management
    • Partner Determination
    • Pricing Overview
    • Billing Overview
  • Middleware
    • Basic Concepts of SAP CRM Middleware
    • Brief overview of the SAP CRM webClient
    • CRM Sales Module Customization ( Week 3 )

CRM Sales Modules ( Week 3 )

  • Opportunity Management
  • Quotation creation & Customization
  • Order Management
  • Copy Controls
  • SAP CRM Sales Pricing
  • Contracts Management
  • Activity Management
  • Territory Management
  • Rebates Processing
  • Text Determination

CRM Marketing Module Customization (Week 4 )

  • SAP CRM Marketing
  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
    • Working with marketing projects
    • Preparation and Execution of campaigns
  • Segmenting business partners
    • Marketing attributes
    • Graphical Modeler
    • Creating profiles and target groups
  • Personalized mail forms
    • Creating personalized e-mails
  • Marketing Product Proposals
  • Lead Management and Surveys
  • Campaign automation
  • External List Management
  • Special Functions and Features in campaign management
  • Couponing

CRM Service Module Customization ( Week 5 )

  • SAP CRM Service Management
  • Maintenance of technical objects
    • Installed base management
    • Individual objects
  • Service contract processing
    • Service agreements
    • Service contracts
    • Service plans
  • Service order processing
    • Resource planning
    • Service confirmation
    • Service billing
    • ERP Integration
  • Complaints and returns processing
    • Complaints and returns
    • In-house repair processing
  • IT Service Management

CRM Technical ( Week 6 )

  • CRM User Interface ( UI ) Management
    • SAP CRM User Interface Overview
    • UI Concept & Business Roles
    • Navigation Bar Customizing and Transaction Launcher
    • Architecture & UI Configuration
    • Easy Enhancement Workbench and Application Enhancement Tool
  • IC WebClient Configuration
    • IC Agent functions
    • IC Marketing, Sales & Service
    • IC Web Client Functions and Profiles
    • Communication Architecture
    • Agent Inbox
  • CRM Middleware
    • Introduction to the CRM architecture and CRM Middleware
    • Connecting an SAP back-end system to an SAP CRM system:
    • CRM Middleware / Administration Console
    • Messaging BDoc
    • Initial load / delta load / request load
    • Data flow, configuration and monitoring
    • Connecting an external system using the XIF adapter
    • Business Warehouse adapter
    • Groupware adapter
    • Architecture and technical configuration for field applications (mobile)

Best SAP CRM Training in Bangalore